WHY NITRO?
NITRO Boats
Why Nitro?
Every NITRO® performance fiberglass fishing boat is built with the utmost care and a dedication to quality that you can see in the fit and finish, feel in the smooth ride and count on for a lifetime. Thanks to the skill and experience of our master team of fiberglass craftspeople, care is taken at every step in the process to ensure the finest, longest-lasting boat at the best price. These fast, comfortable and highly-fishable boats are designed to help you be the best angler you can be, whether you’re competing in an Elite tournament or just relaxing over a weekend at the lake.
Designed with Input from the Best Anglers in the World
Designed with Input from the Best Anglers in the WorldNITRO® performance fiberglass boats are designed to be pure fishing machines, suitable for the highest levels of tournament competition—and the proof is easy to see. In the 2016 calendar year, NITRO pro anglers have won half of all Bassmaster® Elite tournaments, including the Classic, even though they only make up 10% of the Elite field.
Backed by the #1 Recreational Boat Manufacture in the World. NITRO boats are built by White River Marine Group, the largest boat builder in the world by volume. Higher volume means lower prices for top quality raw materials and components. This is because serving one large customer is less costly for suppliers than servicing several smaller ones. We pass along our lower costs for materials and components in the form of better retail prices for the final product.
For six consecutive years, NITRO Boats has been recognized for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA). This means that hundreds of feedback surveys, returned by actual purchasers of NITRO fiberglass fishing boats, reported average satisfaction ratings above 90 points on a scale of 100. The CSI award from NMMA is a tribute to our skilled and dedicated boat makers and to the thousands of people in our company and dealer network who provide support to our customers.
With NITRO®, you get a lot more boat for your money, and it’s easy to understand why. We are the volume leader in boat sales, allowing us to source materials at lower prices and operate on lower profit margins. And we use Lean Sigma manufacturing principles for maximum efficiency—the same business principles used by leading aerospace, automobile, and medical companies. The end result is that you get a top-quality boat at the best possible, NO HAGGLE NO HASSLE® price.
